designsensory

Our Perspective

Here are a few perspectives that guide our work:

People are more conscious of design than ever before. Whatever the service or product, whatever the consumption or value, an intangible context surrounds all interactions. Successful businesses realize that they offer designed experiences, regardless of service or product, and invest the necessary resources to enhance both. People are not only more conscious of design, they are hungry for images, themes and experiences that satisfy them on many levels: aesthetic, pragmatic, ideological, cultural. They are hungry for "good" design.

Good Design is not just about pretty. Good design solves problems, conveys messages and delivers meaning. Good design makes a difference, and certainly can do so from a bottom-line business perspective. Ultimately, our clients partner with us so they can better compete with better design. As Kun-Hee Lee, Chairman and CEO of Samsung states, "Design is the single most critical factor in determining the ultimate winner of the 21st century."

Design is about connecting. Working with our clients, we emphasize a thorough, deeply considerate research process with an emphasis on learning and listening. At the same time, we center the process on audiences and contexts. We design for real people, not demographic targets. We understand that real people are looking for something more and guide our clients, processes and designs in creating greater tangible value for all.

Sensory experiences shape thoughts and feelings. Our design process is underscored by an understanding of human nature. People are at once intellectual and emotional; our behaviors, rational and irrational; our decisions, pragmatic and intuitive. Consequently, we design to pique the mind and engage the heart.

 

Learn more about our range of services or view our portfolio of work. Interested in working with us? Schedule a consultation time or complete our online RFP form.

Return to Profile »

More Features

More Features More Features

Recent Posts

  • Posted: 12/19/2014

    Different Traditions, Same Joyful Moments

      The holidays are a special time of year. They bring us together, remind of us of what we value most and inspire a warmth and cheer unlike any other time of the year.   While the folks...

  • Posted: 12/19/2014

    Celebrating a Year of DS Moments

      For everyone connected to Designsensory—from clients, to DSers to families and friends—the past 12 months have been filled with moments that inspire, honor, delight, deliver and much, much more. Before we pivot toward the new...

  • Posted: 12/18/2014

    Utilize: Tourism Trends

    When the weather outside is frightful, it's a good time to daydream about vacations and warmer travel destinations. No matter the season, our team at Designsensory is creating and developing ways to enhance travel, tourism...

  • Posted: 11/23/2014

    Fresh Fall Faces

    As an organization, we are deeply committed to continuous learning, and growing inside and outside our walls. Interns who work with us are invaluable to us and our growth. Superhero DS interns for this fall...

  • Posted: 11/23/2014

    Have Drone, Will Travel

    At Designsensory, we believe in the power of richly crafted stories. We’ve been hard at work (and having lots of fun) with our production partner, PopFizz, creating rich media that helps clients promote their brands. We’ve collaborated...

  • Posted: 11/23/2014

    Utilize: Entertainment as Advertising

      No matter the moment, people want to be entertained. And, no matter the business, your product or service can utilize entertainment to elevate moments and inspire action. Advertising’s past relationship with consumers was, what many...

©2014 Designsensory, Inc. All Rights Reserved.