Here are a few perspectives that guide our work:
People are more conscious of design than ever before. Whatever the service or product, whatever the consumption or value, an intangible context surrounds all interactions. Successful businesses realize that they offer designed experiences, regardless of service or product, and invest the necessary resources to enhance both. People are not only more conscious of design, they are hungry for images, themes and experiences that satisfy them on many levels: aesthetic, pragmatic, ideological, cultural. They are hungry for "good" design.
Good Design is not just about pretty. Good design solves problems, conveys messages and delivers meaning. Good design makes a difference, and certainly can do so from a bottom-line business perspective. Ultimately, our clients partner with us so they can better compete with better design. As Kun-Hee Lee, Chairman and CEO of Samsung states, "Design is the single most critical factor in determining the ultimate winner of the 21st century."
Design is about connecting. Working with our clients, we emphasize a thorough, deeply considerate research process with an emphasis on learning and listening. At the same time, we center the process on audiences and contexts. We design for real people, not demographic targets. We understand that real people are looking for something more and guide our clients, processes and designs in creating greater tangible value for all.
Sensory experiences shape thoughts and feelings. Our design process is underscored by an understanding of human nature. People are at once intellectual and emotional; our behaviors, rational and irrational; our decisions, pragmatic and intuitive. Consequently, we design to pique the mind and engage the heart.
"Tennessee Uncharted"—the television show for Tennessee Wildlife Resources Agency that shines a light on fascinating people, places and adventures across our state—was awarded first place for a television series by the Association for Conservation Information...
Summer means road trips, and Designsensory hit the road during this warm season for a little exploration, work and fun! Rocking the Rockies A kickoff meeting led us to mountain highs with Outward Bound in Golden, Colorado,...
“Out with the old, in with the new.” This attitude seems to be an overarching mentality in our society. Today's ever-changing technology landscape posits people as quick to write off the “archaic” and eager to...
Custom Support Solutions came to Designsensory looking for a new visual identity that would differentiate the company from its competitors and convey its strengths as a back-end business solutions provider for the healthcare industry. The new...
The Historic Tennessee Theatre provides unique, high-quality performances and experiences to hundreds of visitors each year. Listed on the National Register of Historic Places and named the Official State Theatre of Tennessee, the classic Tennessee...
What do seersucker suits, colorful hats and mint juleps bring to mind? The Kentucky Derby, of course. What a year to watch! With the excitement around American Pharoah, not many would miss a chance to see...