designsensory

Our Perspective

Here are a few perspectives that guide our work:

People are more conscious of design than ever before. Whatever the service or product, whatever the consumption or value, an intangible context surrounds all interactions. Successful businesses realize that they offer designed experiences, regardless of service or product, and invest the necessary resources to enhance both. People are not only more conscious of design, they are hungry for images, themes and experiences that satisfy them on many levels: aesthetic, pragmatic, ideological, cultural. They are hungry for "good" design.

Good Design is not just about pretty. Good design solves problems, conveys messages and delivers meaning. Good design makes a difference, and certainly can do so from a bottom-line business perspective. Ultimately, our clients partner with us so they can better compete with better design. As Kun-Hee Lee, Chairman and CEO of Samsung states, "Design is the single most critical factor in determining the ultimate winner of the 21st century."

Design is about connecting. Working with our clients, we emphasize a thorough, deeply considerate research process with an emphasis on learning and listening. At the same time, we center the process on audiences and contexts. We design for real people, not demographic targets. We understand that real people are looking for something more and guide our clients, processes and designs in creating greater tangible value for all.

Sensory experiences shape thoughts and feelings. Our design process is underscored by an understanding of human nature. People are at once intellectual and emotional; our behaviors, rational and irrational; our decisions, pragmatic and intuitive. Consequently, we design to pique the mind and engage the heart.

 

Learn more about our range of services or view our portfolio of work. Interested in working with us? Schedule a consultation time or complete our online RFP form.

Return to Profile »

More Features

More Features More Features

Recent Posts

  • Posted: 01/27/2015

    The Year of Content. Who Got the Memo?

    Content marketing continues to dominate in 2015. It seems that lots of people missed that memo. In fact, issues we regularly face with clients indicate that few people outside the marketing world even know what content...

  • Posted: 01/27/2015

    Why We Paid Attention to the Consumer Electronics Show. You Should, Too

    Every year, thousands of tech innovators, journalists and futurists come together in Las Vegas at the Consumer Electronics Show—better known as CES—to predict which technologies may forever change our future. The current tribe of CES attendees,...

  • Posted: 01/27/2015

    Designsensory Cofounders Reflect on the Changing Industry

    Congratulations to Designsensory’s founders Joseph Nother and Brandon Rochelle for being recognized in the eighth annual edition of the Greater Knoxville Business Journal’s 40 under Forty: The region's Rising Stars! When Designsensory was formed in 2001, Joseph's design aesthetic coupled...

  • Posted: 01/27/2015

    Utilize: Maintaining Search Equity During a Website Redesign

    Think you're ready to redesign your website? Check out these tips first to enjoy a smooth, rewarding launch experience. Launch day is finally here. You've spent months in development; researching audiences, fine-tuning designs and preparing content....

  • Posted: 12/22/2014

    A Merry Time for Our DSers

    When we're not busy branding and designing, writing and reaching out with PR, coding, shooting a TV series and setting the world on fire, what do we do? At the special season of Christmas, no...

  • Posted: 12/19/2014

    Different Traditions, Same Joyful Moments

      The holidays are a special time of year. They bring us together, remind of us of what we value most and inspire a warmth and cheer unlike any other time of the year.   While the folks...

©2015 Designsensory, Inc. All Rights Reserved.