designsensory

Our Perspective

Here are a few perspectives that guide our work:

People are more conscious of design than ever before. Whatever the service or product, whatever the consumption or value, an intangible context surrounds all interactions. Successful businesses realize that they offer designed experiences, regardless of service or product, and invest the necessary resources to enhance both. People are not only more conscious of design, they are hungry for images, themes and experiences that satisfy them on many levels: aesthetic, pragmatic, ideological, cultural. They are hungry for "good" design.

Good Design is not just about pretty. Good design solves problems, conveys messages and delivers meaning. Good design makes a difference, and certainly can do so from a bottom-line business perspective. Ultimately, our clients partner with us so they can better compete with better design. As Kun-Hee Lee, Chairman and CEO of Samsung states, "Design is the single most critical factor in determining the ultimate winner of the 21st century."

Design is about connecting. Working with our clients, we emphasize a thorough, deeply considerate research process with an emphasis on learning and listening. At the same time, we center the process on audiences and contexts. We design for real people, not demographic targets. We understand that real people are looking for something more and guide our clients, processes and designs in creating greater tangible value for all.

Sensory experiences shape thoughts and feelings. Our design process is underscored by an understanding of human nature. People are at once intellectual and emotional; our behaviors, rational and irrational; our decisions, pragmatic and intuitive. Consequently, we design to pique the mind and engage the heart.

 

Learn more about our range of services or view our portfolio of work. Interested in working with us? Schedule a consultation time or complete our online RFP form.

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Recent Posts

  • Posted: 10/28/2014

    Aviation Community Takes Flight

    Big South Fork Airpark is a premier aviation and equestrian community in a spectacular expanse of Tennessee. Since the natural beauty of the region and the prestigious lifestyle of the airpark are...

  • Posted: 10/28/2014

    Your Future with Vuture

    One of Designsensory’s recent entrepreneurial partnerships was with Michael Crain, whose innovative thinking for a video messaging platform was developed into the Vuture app. As a life insurance salesman, Michael had many conversations...

  • Posted: 10/28/2014

    Utilize: Entrepreneur Thinking

    We embrace all of our client partnerships, from the well-established brands that have been around for decades to fresh-faced start-ups. Even though Designsensory is approaching 15 years, we believe an entrepreneurial culture...

  • Posted: 10/23/2014

    Bringing Sugarlands to New Markets

    When Sugarlands Distilling Company approached liquor stores to sell its products, it recognized the need for marketing materials that would distinguish the distilling company from the competition. And, when Sugarlands made the move to a national ...

  • Posted: 09/25/2014

    Utilize: The Power of Public Relations

    Unless your business strives to be mundane and introverted, we’d like to think that your brand has something newsworthy to share. It’s safe to say that every day may not bring a front...

  • Posted: 09/25/2014

    A September of Community Building

    Goodwill Vintage Fashion Show At Goodwill's 30th annual Vintage Fashion Show & Sale, a September night of stunning style began with dinner, drinks and delicious anticipation of the ultra-cool-to-kooky ensembles and models that would...

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