designsensory

Our Perspective

Here are a few perspectives that guide our work:

People are more conscious of design than ever before. Whatever the service or product, whatever the consumption or value, an intangible context surrounds all interactions. Successful businesses realize that they offer designed experiences, regardless of service or product, and invest the necessary resources to enhance both. People are not only more conscious of design, they are hungry for images, themes and experiences that satisfy them on many levels: aesthetic, pragmatic, ideological, cultural. They are hungry for "good" design.

Good Design is not just about pretty. Good design solves problems, conveys messages and delivers meaning. Good design makes a difference, and certainly can do so from a bottom-line business perspective. Ultimately, our clients partner with us so they can better compete with better design. As Kun-Hee Lee, Chairman and CEO of Samsung states, "Design is the single most critical factor in determining the ultimate winner of the 21st century."

Design is about connecting. Working with our clients, we emphasize a thorough, deeply considerate research process with an emphasis on learning and listening. At the same time, we center the process on audiences and contexts. We design for real people, not demographic targets. We understand that real people are looking for something more and guide our clients, processes and designs in creating greater tangible value for all.

Sensory experiences shape thoughts and feelings. Our design process is underscored by an understanding of human nature. People are at once intellectual and emotional; our behaviors, rational and irrational; our decisions, pragmatic and intuitive. Consequently, we design to pique the mind and engage the heart.

 

Learn more about our range of services or view our portfolio of work. Interested in working with us? Schedule a consultation time or complete our online RFP form.

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Recent Posts

  • Posted: 05/22/2015

    Supporting UT Athletics - Tennessee Fund Membership Guide 2015

    Designsensory has worked with the Tennessee Fund for the past three years to develop and update its membership guide brochure. The 44-page printed piece showcases how the Tennessee Fund, with the generosity of donors, makes a...

  • Posted: 05/22/2015

    Project Management Primed for Success

    No matter how many people are involved in a project, client happiness often rests in the hands of the project manager (PM). A great PM juggles client needs, time constraints, staff schedules and unforeseen obstacles,...

  • Posted: 05/22/2015

    Oh, Baby, Please Come Back

    This month, we said a bittersweet farewell to one of our most loved DSers, Senior Designer Alison Ashe. After nine years as an integral part of the Designsensory team, Alison (one "l" only) has opted...

  • Posted: 04/29/2015

    Utilize: E-commerce Sites

    There is a lot to consider when creating an e-commerce site.  Do you know what platform best meets your needs? More importantly, do you know if you’re meeting the needs of your consumer in a...

  • Posted: 04/29/2015

    DS recognized at PRSA V Awards

    Updated May 15:  The 40th annual PRSA V Awards competition was held May 14 at the Southern Depot. The Volunteer Chapter of the Public Relations Society of America recognizes the best public relations programs and products...

  • Posted: 04/29/2015

    Designsensory joins Southeast Tourism Society

    With a history of working with tourist destinations, government agencies, attractions and events, it made sense for Designsensory to become a member of the Southeast Tourism Society.   Founded in 1983, the Southeast Tourism Society is...

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