Josh Loebner
Josh Loebner
Strategist | jloebner@designsensory.com
Josh’s role as strategist allows him to help craft brand stories and marketing messages for Designsensory’s clients. Always inquisitive, Josh believes that combining research and strategic thinking lays the foundation for powerful goal-oriented design aesthetics.
From Madison Avenue to Knoxville, TN, Josh has helped guide marketing efforts and campaign strategies for national brands including: U.S. Army, Crystal Light, Advil and Monsanto, as well as local brands including PetSafe, Mayfield Dairy, GreenBank and many others.
Josh is an adjunct faculty member of King College, teaching upper-level communications courses including Rhetoric & Persuasion. He currently serves as diversity coordinator for District 7 of the American Advertising Federation, which represents 23 affiliate advertising clubs and federations in Alabama, Georgia, Louisiana, Mississippi and Tennessee. Josh's blog brings conviction, visibility and voice to a rarely discussed topic – advertising and disability, http://www.advertisinganddisability.com. The blog has been widely read and commented on by industry leaders including noted author Al Ries, President of the American Association of Advertising Agencies, Nancy Hill, and industry journalist Bob Garfield.
Josh received a Bachelor of Science in Agriculture and Masters of Science in Communications focused on Advertising, both from the University of Tennessee.
More Features
Recent Posts
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Posted: 05/16/2013
Design Week Panel: Design for Good
As part of AIGA's Design Week, I had the opportunity to sit on a panel of designers and nonprofit directors to discuss designing for good during an event luncheon. Our topics covered everything from design...
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Posted: 05/16/2013
Medal of Honor Photoshoot in Carson City
Lindsay Miller traveled to Nevada for work with the 2014 Medal of Honor Convention, art directing a photoshoot at the facility where the nation’s top military award is minted. Lindsay and a video production team...
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Posted: 04/23/2013
Recently, I had the honor and fortune to take a little jaunt to northeastern Tennessee to judge the Pinnacle Tourism Awards for NETTA, the Northeast Tennessee Tourism Alliance. The region, located at the foot of...
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Posted: 04/23/2013
Utilize: Still, Video and Motion
At Designsensory, we are always on the lookout for new ways to bring better service to our clients. We’re especially pleased to be able to enhance our capabilities with still photography, video and motion expertise.Our...
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Posted: 04/23/2013
The nice folks at Pest-Ops came to Designsensory to help locals rediscover a company that has been in Knoxville for 18 years. There’s nothing funny about pests, but Designsensory put some humor—and some shock factor—into...
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Posted: 04/23/2013
With an illustration of Alexander Hamilton, our design for CRS (Courthouse Retrieval Systems) Data for the National Association of Realtors’ event invitation was right on the money. While giving a nod to an illustration style...