Latest News

Utilize: SEO Tips for Site Redesigns

Tuesday, Jan 27, 2015
Think you're ready for a website redesign? Have you thought about cataloging your content or conducting an SEO audit? Follow these tips to enjoy a rewarding launch experience. Learn more »

Print Helps Grow Sugarlands

Thursday, Oct 23, 2014
When Sugarlands Distilling embraced a national distributor, that distributor made an observation: create something to convince store owners to stock their moonshine. That's when they turned to us. Learn more »

Utilize: The Power of Public Relations

Thursday, Oct 23, 2014
How do you grow relationships that help to grow your brand? Utilizing the power of public relations can help connect moments of truth to momentum for your brand. Learn more »

DS Creates Subregional Short Films for Tennessee

Sunday, Jun 29, 2014
Integral to the redesign of is a timely video initiative that reveals the soul and sounds of Tennessee's subregions through rich storytelling based on travel personas. Learn more »

Utilize: Transmedia Storytelling

Sunday, Jun 29, 2014
Is your brand taking advantage of the benefits of transmedia storytelling? First, let’s talk about how transmedia storytelling is different from multimedia storytelling. Learn more »

Taking a Shine to Creativity and Community

Sunday, Jun 29, 2014
Designsensory is all about making connections. Recently, we were happy to help connect our client Sugarlands Shine with the KAMA community for a great presentation on cultural branding. Learn more »

Gathering by Design

Monday, Jan 6, 2014
DSers have been out and about with colleagues, comrades and classes. Here’s a recap of some of the wonderful moments including a talks by Joseph Nother, Josh Loebner and Joyanna Hirst around the community. Learn more »

Utilize: Inspiring Moments

Monday, Jan 6, 2014
Inspiration truly is at the core of our business. Internally, we strive to craft elevated concepts, designs, strategies and technologies. But, it all starts with inspiration. Learn more »

Utilize: Online Retail Trends

Monday, Jan 6, 2014
Utilizing key online retail trends and consumer insights may give you the tools you need to succeed. Online shopping continues to gain momentum from a sales standpoint. Learn more »

Designsensory named to the 2013 Inc. 5000 List

Tuesday, Aug 27, 2013
Designsensory was recently named to the Inc. 5000 List as one of the fastest-growing, private companies in the US. We are among only 80 Tennessee companies, including 24 based in East Tennessee. Learn more »

The Power of Project Management

Thursday, Jul 25, 2013
Good communication and utilizing best practices in project management will, hopefully, lead to the best project delivered and real business growth. Learn more »

National ADDY Recognition

Thursday, Jul 25, 2013
We are proud to announce that our digital work on Tennessee State Parks 75th Anniversary website ranks among the best interactive work in the nation. Learn more »

Conversational Content

Thursday, Jul 25, 2013
Harnessing conversational, elegantly simple content techniques is useful in almost any field, and with any customer or end user to drive action and build relationships. Learn more »

Communication Arts Showcases our Work

Monday, Feb 25, 2013
What was Communication Arts magazine webpick of the week? The winter seasonal site we did for the State of Tennessee Tourism. Visit the website or read more »

Creative Excellence Honored at ADDY Awards 2013

Monday, Feb 25, 2013
Team Designsensory was proud to take the stage at the AAF Knoxville ADDY gala! What an amazing celebration of creativity and teamwork - from Designsensory and our clients. Woohoo. Read more »

2013 Trends

Monday, Feb 25, 2013
Curious about what tomorrow will bring for design, brands, content, technology and for our clients and their customers? We are asking “what’s next?” and answering with a few ideas of our own...

Read Part One » or Part Two »

Debbie Millman: Thinking About Brand

Thursday, Feb 23, 2012
Those of us lucky enough to be in Debbie Millman’s presence at Old City’s Remedy Coffee on Thursday, January 20, drank a cup of experiential wisdom. Inspiring? Vehemently, yes! Read more »

2012 Trends

Thursday, Feb 23, 2012
At the beginning of the new year, we at Designsensory, like to share some forward-thinking design, content and technology insights that, hopefully, you can utilize within your branding, business and marketing efforts...
Read more »

Ten Magical Years of Designsensory

Thursday, Feb 23, 2012
There is a reason the DS10 binary wink symbol was smiling: We have a great deal for which to be happy! It's not a small feat to celebrate 10 years in business, particularly in light of the current global malaise... Read more »

Hard Work Pays Off

Thursday, Aug 18, 2011
The start of the school year signals a new season of amazing cheer and dance competitions, but our work with Varsity Knoxville begins long before August. For weeks, we've collaborated on ideas for the upcoming season... Read more »

Helping PetSafe Promote the Launch of a New Product

Wednesday, Jul 27, 2011
Here, at Designsensory, visual design is at the forefront of what we do, but our capabilities go well beyond creating what is seen, to where, when and how it will be seen via media planning. PetSafe partnered with us to develop... Read more »

2011 Addy Award Wins

Wednesday, Jul 27, 2011
Awesome work, Team Designsensory! All Designsensory entries won—with a total of 11—gold, silver and bronze awards. Other highlights of the evening included recognition of American Advertising Federation local board members... Read more »

KTSC Website Launch Party

Friday, Jan 28, 2011
Unveiling their new website with fanfare and friends, the Knoxville Tourism & Sports Corporation hosted a launch party in the Sunsphere. Media, city and county officials, area business leaders and the Designsensory team helped celebrate the site as a new way to connect… Read more »

Case Study: Athletic Championships

Friday, Jan 21, 2011
One brand that we've had the pleasure to work with for a number of years is Athletic Championships. Athletic Championships is a brand of cheer and dance competitions that are as high-energy as they are full of fun. Each year brings a new season for Athletic Championships… Read more »

2011 Trends: A Few Thoughts

Thursday, Jan 20, 2011
If we’ve learned nothing else over the course of 2010, design, advertising and technology is in a continual state of flux, and we believe the changes that have taken place, and those yet to come are important to our profession, clients and most importantly… Read more »

The Intersection of Design & Business

Wednesday, Oct 27, 2010
In his latest book, Design Is How It Works: How the Smartest Companies Turn Products into Icons, author Jay Greene shares insights from designers, CEOs and strategists. Case studies of Porsche, Nike, LEGO, OXO, REI, Clif Bar, Ace Hotels and Virgin Atlantic… Read more »

Golf Tee Typography

Tuesday, Oct 26, 2010
After months of work, we completed one of the largest, more interesting internal projects to date. Determined to hang something meaningful on the walls of our new office, we embarked on a journey to create an 8-by-4-foot wall art composed of ordinary golf tees and a modified piece of pegboard. Read more »

Inside out & outside in, part one

Monday, Oct 11, 2010
Regarding Designsensory's latest digital launches and our ongoing decorating-our-new-space fervor, one could ponder a conundrum worthier than the proverbial chicken and egg: Are we so inspired along the pathway to fulfill… Read more »

Into High (Tech) Gear: Launching a New Financial Web-App

Thursday, Mar 18, 2010
The beginning of March brought us to the end—really the beginning—of a long but satisfying journey. For nearly nine months, we have been hard at work developing a new financial planning web application. Read more »

2010 ADDY Award Results Are Golden for Designsensory

Tuesday, Feb 23, 2010
Well, at the end of the evening this past Saturday, we proudly walked home with four Gold, two Silver and two Bronze Citations of Merit from the 2010 competition (featuring work created in 2009). See the details »

Exploring New Ground with Tennessee Tourism

Tuesday, Dec 8, 2009
Designsensory proudly played a crucial part in the launch of a new Tennessee statewide tourism initiative: Discover Tennessee Trails & Byways. Learn more about the initiative and the breakthroughs made in the launch of the website.
Continue »

Under Construction, Part Deux

Wednesday, Nov 4, 2009
It's T-minus 10 days and counting until we move to our new home. Check out updated construction pictures and see the progress on our new space.
Continue »

Making and Thinking in Memphis

Thursday, Oct 22, 2009
This past month, Designsensory had the opportunity to attend AIGA's Make/Think national design conference held in Memphis, TN. Click to read about Mark's experiences at this engaging and truly inspiring event. Continue »

Designsensory & DoubleJay Creative form Alliance

Tuesday, Oct 13, 2009
Designsensory is pleased to announce a strategic alliance with the Knoxville-based media company DoubleJay Creative. Effective immediately, Designsensory will oversee all web and interactive work for existing DoubleJay Creative clients. Learn more »

New Office Under Construction, Part 1

Friday, Sep 25, 2009
After over four years in our current home, Designsensory will be moving into our new digs in October! Check out early pictures on our space and see the progress on our new home. View »

Demystifying Direct Mail, Part 2

Wednesday, Jul 1, 2009
In Part 2, we look more closely at the mailpiece shapes and other ways that the USPS categorizes mail. We also discuss rate classes, their physical requirements and impact on cost.  Read on »

Demystifying Direct Mail, Part 1

Tuesday, Jun 9, 2009
Even if you’ve worked on mailpieces before, designing direct mail can be pretty tricky. What's more, it’s difficult to know where to go for a comprehensive overview from a designer’s perspective, until now. Read on »

The Stage is Set (again) for Designsensory

Thursday, Mar 26, 2009
Designsensory has officially been awarded a second term with the Tennessee Department of Tourist Development as their interactive agency of record. Read the blog post »

Media South is now Designsensory!

Monday, Feb 23, 2009
We at Designsensory feel very fortunate to assume the torch of Media South. We look to continue their 15 year legacy of excellent work. Read the news announcement and learn more about the transition »

Favorable Early Returns for ADDY's

Tuesday, Feb 10, 2009
Early this year we decided to submit a few projects to the Addy Awards for consideration. I am happy to report that early indications are favorable. Read the blog post »

Warmest Wishes from All of Us to All of You!

Tuesday, Dec 23, 2008
Happy Holidays and Merry Christmas from your friends at Designsensory. May you share in the warmth of the season. Read our blog post »

Sites Showcased in \"Best of CSS Design 2008\"

Wednesday, Dec 17, 2008
Five of our websites have been selected and included in this Web Designer Wall\'s The Best of CSS Design 2008. Read more in our blog post »

Enter the 2008 Greeting Card Show, Support AIGA

Tuesday, Nov 11, 2008
As active members in AIGA, we are happy to help announce this year\'s greeting card show. The theme is handmade and the competition is open to everyone! More in the post»

From Abingdon, Virginia with Love

Thursday, Oct 16, 2008
Designsensory is proud to be selected as the development firm for the redesign of Abingdon, Virginia's website. See some photos and read more in the blog post »

Work honored by Graphic Design USA

Friday, Sep 12, 2008
Designsensory recently received five awards for excellence in design from Graphic Design USA. Our recognized work spanned identity, print and interactive disciplines. Read blog post »

ALZselftestâ„¢ Software and Website Launched

Friday, Aug 29, 2008
We are pleased to announce the launch of, a pioneering online application to assist in the detection of cognitive impairment, Alzheimers and dementia.

The Design Process Turned Inward

Tuesday, Aug 19, 2008
What is it about designing / developing your own identity system, print collateral and website that makes is a potentially difficult and protracted process? Read the blog post and comment »

at long last, welcome to our new look

Sunday, Aug 17, 2008
You know what they say about the plumber! We have been blessed with several busy years of sustained growth, but we've found it's true what they always say: it's hard to make time for what is important.

say hello to our new e-commerce program

Saturday, Aug 2, 2008
Is your organization looking to provide greater branded experiences and more customer value? Transform your web site into a secure, transactional, commerce-based solution.

We speak at the gsm sustainable tourism summit

Saturday, Aug 2, 2008
It is our honor to participate in a panel discussion with our friends from the Department of Tourist Development about Marketing Green. Learn more about the conference. Download our presentation.

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