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2011 Addy Award Wins

Awesome work, Team Designsensory! All Designsensory entries won—with a total of 11—gold, silver and bronze awards. Here's the breakdown:

2 Gold ADDY Awards:

  • Goodwill Industries - Integrated Print Campaign
  • Goodson Brothers Coffee Company - Brand Identity and Packaging

7 Silver ADDY Awards:

  • City of Maryville - Foothills Fall Festival Website
  • Jefferson County Chamber of Commerce - Corporate Identity Rebranding
  • Jersey City Economic Development Corporation - Website
  • North Carolina Outward Bound School- Website
  • Tennessee Wesleyan College- Website
  • Secret Safe Place for Newborns - Integrated Campaign
  • Wesley House - Corporate Identity Rebranding

2 Bronze Citations of Excellence:

  • FlipFest - Print Publication
  • Ober Gatlinburg - Website

Other highlights of the evening included recognition of American Advertising Federation local board members, including two of Designsensory’s staff, Sarah Mills, designer, and Josh Loebner, strategist. Paula Solomon, business development director for Designsensory, was in attendance, stating, “Our agency is growing by leaps and bounds, and these wins affirm to our clients and staff that we’re one of the best agencies in the region.”

The Knoxville ADDY Awards is the first tier of the three-tiered National ADDY Awards, the advertising industry’s largest recognition of creative excellence. Founded in 1959, the American Advertising Federation of Knoxville is a professional organization that promotes excellence and awareness of advertising in the greater Knoxville area.

Comments (0)|Posted by: Joseph Nother, 28 March 2011 at 11:19am

2010 ADDY Award Results

Way to go, Team Designsensory! As you know from my last post, all eight of our submissions received recognition at this year's Addy Awards program. The "unknown" was the color of the awards.

Well, at the end of the evening this past Saturday, we proudly walked away with 4 Gold, 2 Silver and 2 Bronze Addy Awards from the 2010 competition (featuring work created in 2009). Our gold winners are entered into the regional District competition, and we have elected to also send one of our silver winning entries.

Here are the details:

Gold ADDYs:

• Event branding and print collateral work for Lifesaver Luau 2009

• The digital experience for a new Tennessee Tourism initiative called Tennessee Trails & Byways

• The seasonal winter website for Tennessee Tourism

• The new visual identity for Knoxify

 

Silver ADDYs:

• Website development for Bonita Springs

• Print collateral work with Miller Energy Resources

 

Bronze Citations of Merit:

• Branding campaign and print collateral work for Premier Athletics 2009 Summer Camp

• Magazine publications for First Tennessee Bank

 

We thank the folks at AAF Knoxville for a festive, memorable awards show, send congrats to all the winners and participants, and offer a heartfelt note of appreciation to our clients for extending us the opportunity to create.

 

 

 

Comments (3)|Posted by: Joseph Nother, 23 February 2010 at 9:56pm

Clean Sweep

I am proud to say this blog post title has two meanings. One, we are slowly making headway with all the accumulated junk that made the trip from our old office to the new one. Of late, we had Goodwill pick up several older computers, screens and monitors for recycling. This action has restored some semblance of order to our storage closets, bringing us one small step closer to putting together an open house.

The other meaning, perhaps of great blogging merit, is our sweep of the Addy Awards. Like last year, I am happy to report that all of our 2009-2010 submissions have earned recognition. Again, the question now is what color are we going to walk away with---bronze, silver or glittery gold.

Being a proud American Advertising Federation member we thought to not only shamelessly plug our success but also the AAF Knoxville event itself. The awards presentation is Saturday, February 20 at the Crowne Plaza in Downtown Knoxville. It is at said proceedings where one finds out the color of their victory. Needless to say, the event is a victory for all Knoxville creatives! Congratulations to everyone and check back with our blog for an update of the final results!

 

Here are our 2009-2010 entries:

• Magazine publications for First Tennessee Bank
• The new visual identity for Knoxify
• Print collateral work with Miller Energy Resources
• Branding campaign and print collateral work for Premier Athletics 2009 Summer Camp
• Website development for Bonita Springs
• Event branding and print collateral work for Lifesaver Luau 2009
• The digital experience for a new Tennessee Tourism initiative called Tennessee Trails & Byways
• The seasonal winter website for Tennessee Tourism

 

Which color (gold, silver, bronze) would you give to each?

Comments (0)|Posted by: Joseph Nother, 20 February 2010 at 3:10pm

Final Addy Results are Golden

Though this news is a little late making it to our blog, I am happy to report we had a stellar showing at this year's Addy Awards. As I mentioned in an earlier post, we went 5 for 5 entries to awards. We were happy to get that notice but ecstatic when the results were finally revealed. Your favorite (I hope) design and tech peeps walked away with 3 gold, 1 silver and 1 bronze.

• Tennessee Vacation Seasonal Sites - GOLD
• Hunter Museum of American Art - GOLD
• Designsensory Website - GOLD
• Designsensory Stationery System and Identity - SILVER
• Lifesaver Luau (Secret Safe Place of East TN) - BRONZE

Respectfully, I would disagree with their awarding of the Bronze to Lifesaver Luau. The design team worked incredibly hard on that campaign in particular. It featured time-consuming hand drawn visual elements across all pieces and the campaign worked very well from a conceptual and results standpoint. In particular, Mark S. and our then-intern, Sara N. did a wonderful job. Bronze is nothing to scoff at but you guys were golden in my book.

Anyway, this isn't the end of the road for the Addys. The gold-awarded projects move on to regional competition, so keep your fingers crossed! Thank you to everyone who showered us with kind words. It is much appreciated.

Comments (0)|Posted by: Joseph Nother, 5 March 2009 at 8:14pm

Early Returns for the 44th Annual Addy Awards

Early this year we decided to submit a few projects to the Addy Awards for consideration.

I am happy to report that early indications are favorable. As the letter for Exhibit A (above) states, all five of our entries have been awarded an Addy. The question now is, what color are we going to walk away with---bronze, silver or the almighty sparkly gold. Personally, we are hoping for gold---these days, it's good for a diversified portfolio. Ok, bad joke.

Anyway, being a proud American Advertising Federation member we thought to not only shamelessly plug our success but also the AAF Knoxville event itself. The awards presentation is Saturday, February 21 at the Crowne Plaza in Downtown Knoxville. It is at said proceedings where one finds out the color of their victory. Needless to say, the event is a victory for all Knoxville creatives! Congratulations to the other local winners and to our talented Designsensory peeps.

Keep up with the AAF Knoxville's blog for highlights of the event and check back with our blog for an update of the final results!

 

Here are our entries:

• Our very own Designsensory (1) identity, stationery, and (2) website.
• The new Hunter Museum of Art website
• Our 2008 Lifesaver Luau campaign for Secret Safe Place of ET
• The four seasonal mini-sites of tnvacation.com

Which color (gold, silver, bronze) would you give to each?

Comments (8)|Posted by: Joseph Nother, 10 February 2009 at 12:07pm

Five sites on "Best of CSS Design 2008"

Once again we have had the fortune of having our work recognized over at the popular design-blog Web Designer Wall. None other than five of our websites have been selected and included on this years "The Best of CSS Design 2008." Our seasonal site series for the State of Tennessee and the website for local Knoxville favorite, Dara's Garden are included with 45 other examples of great web development. Five out of 50 ain't bad but 2009 is almost here! New year..new challenges...new inspiration. Let's see what 2009 has in store. Appreciate the nod Nick.

Here are the showcased websites:

 

Tennessee Winter

tdtd_winter.jpg

 

Tennessee Fall

tdtd_fall.jpg

 

Tennessee Spring

tdtd_spring.jpg

 

Tennessee Summer

tdtd_summer.jpg

 

Dara's Garden

daras_thumb.jpg

 

Comments (16)|Posted by: Joseph Nother, 17 December 2008 at 9:36am

Work Honored by Graphic Design USA

Just a few days ago the mailman brought a little dose of love in the form of a good ole catalog envelope. There was nothing special about the envelope except for what was inside---five awards for design excellence and a special note of congratulations. Our selections were picked out of a pool of 10,000 plus entries as part of the top 15%. A big pat on the pack to everyone who worked on these projects! Check out the certificates below. More importantly, click on the projects and see the work!

 

Recognition for the new Tennessee Theatre ID mark (logo)  |  View project»

gdawards_tnt_091208.jpg

Recognition for the Goodwill Industries 2007 Fashion Show Campaign  |  View project»

gdawards_gw_091208.jpg

Recognition for the redeveloped AC Entertainment website, Concertwire.com  |  View project»

gdawards_cw_091208.jpg


Recognition for Careers and Education website for the State of Tennessee  |  View project»

gdawards_edu_091208.jpg

Recognition for the Lifesaver Luau 2007 Fundraising Campaign  |  View project»

gdawards_luau_091208.jpg

Again, congratulations to everyone for their passion and hardwork. Awards are great but effectiveness and business performance are better. I am happy to report that in each case above, the customer AND their constitents benefited from great design. Anyone have a favorite?

 

Comments (14)|Posted by: Joseph Nother, 12 September 2008 at 1:39pm

Authors

Alison Ashe

Alison Ashe

Alison solves visual communication problems through a process of research, concept exploration, and original thinking.

Matt Honkonen

Matt Honkonen

Matt came to Knoxville from Chattanooga, where he worked as the senior strategist with the marketing and public relations department of a large digital agency. He has worked with a wide variety of brands, helping to solidify digital presence and develop a

Sarah Loebner

Sarah Loebner

Sarah worked for agencies in Ohio and Boston before coming to Knoxville seven years ago and burnishing her reputation as an innovative designer and fresh thinker. While inspiring design is her form of communication her passion lies in client partnerships,

Josh Loebner

Josh Loebner

Josh combines research and strategic thinking as the foundation for powerful, goal-oriented marketing experiences.

Lindsay Miller

Lindsay Miller

Lindsay is dedicated to the unrelenting pursuit of delivering unique, effective media solutions that bring a company's message to life.

Joseph Nother

Joseph Nother

As co-founder and creative director for Designsensory, Joseph oversees teams that deliver award-winning and compelling design.

Brandon Rochelle

Brandon Rochelle

Brandon, co-founder and technical director, oversees technology development spanning interactive work through online marketing.

Susan Sewell

Susan Sewell

Susan brings a background as a writer, senior editor, promotion specialist and project manager.

Ben Smith

Ben Smith

Ben is a designer, illustrator, cook, banjo player, guitarist, cyclist, rock climber and backpacker, who also happens to be exceptionally humble.  As a former intern (Bentern), who joined the team full-time (Benployee) in June 2013 after earning a B.F.A

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