Why is it so difficult to design and develop your own identity system, print collateral and web site? Besides the time and personnel commitment, many design and web development agencies often struggle to capture the essence of their organizations when it comes time to do all things brand, identity and web site. Perhaps it is deciding on one path from a myriad of creative possibilities. Or perhaps it is a battle between aspiration versus pragmatism with respect to positioning.
Be it a large, hundred-man enterprise or a small, two-person shop, it is always a decidedly difficult task. Having said that, focusing the mirror of the design process on oneself has its rewards as well. Turning a process reserved for clients on ourselves ultimately shows how painful, yet rewarding, the design process can be.