Each year, Designsensory provides college students an opportunity to develop their skills with internships dedicated to giving the best experiences possible in an agency setting. Interns Alex Hunt, Greg Simpson and Alyssa Garbien are currently with us for the spring semester.
Alex, research and strategy intern from Morristown, TN, is a senior at the University of Tennessee and will graduate with a bachelor's in advertising and with minors in business and psychology. When Alex isn’t at the office, she plays intramural soccer and is learning fun things to cook at home, such as zucchini and pita pizzas. Alex likes that Designsensory is a small, tight-knit group. She thoroughly enjoys the freedom she has to learn more about the advertising industry and the experiences she is getting in the field.
“Advertising is constantly evolving and becoming more effective and efficient," says Alex. "It keeps you on your toes. If you want to stay current in this industry, you have to always be learning, reading and adapting.”
In the future, she wants to work where she can enjoy the type of work that she is doing now.
Greg is a web developer intern from Bristol, VA, and a senior in computer science at UT. Greg is not only a huge Game of Thrones fan but enjoys working on cars, attending shows and spending time playing video games to unwind. Greg likes the friendliness of Designsensory staffers and their passion for what they do. He feels good about the staff's helpful approach and has a deep appreciation for the support shown him by team members Michael Pryfogle and Ian Fitz.
“I love working with software because of all the unique challenges and problems I get to solve," Greg observes. “It keeps my brain busy and lets me be creative in how I go about approaching a problem and finding the solution.”
Greg is most interested in a job in software development engineering and architecting, but his overall goal is to work with a great team to collaborate on ideas.
Alyssa is a public relations and strategy intern from Shelton, CT. She is a senior at UT, pursuing a degree in communication studies. Alyssa enjoys hiking, attending concerts, the ocean, traveling, and playing board and card games. Alyssa likes the diverse range of clients and projects at Designsensory.
“I absolutely love the public relations side because of how creative you get to be," Alyssa says. “It gives me a good feeling to know that I just helped a company or organization grow, even if what I contributed was a minor task.”
She likes working in an agency because she enjoys the close relationships the employees have with one another. In the future, she hopes to work in an agency and be involved with a nonprofit organization.
Is a DS internship for you?
Designsensory offers competitive internships to provide hands-on experience in graphic design, web development, strategy and public relations. If you are interested in working with us, take a look at our internships page. We will hire another batch of interns for the summer. We look forward to hearing from you!
Here, at Designsensory, we believe in the power of campaigns that are inclusive of all audiences, with creative that is reflective and welcoming, regardless of race, ethnicity, gender or ability. Our Brand Strategist Josh Loebner writes a blog on advertising and disability, and we’d like to share his recent post on disability, inclusion and the Super Bowl.
Super Bowl XLIX was a historic event for so many reasons. This includes advertising and disability taking center stage in, what I would consider, the best ads of the evening. The title of this post comes from the hashtags of Toyota’s and Microsoft’s campaigns and, combined, share exactly what each brand’s chief marketing officer and agency creative director did when they made the decision to be inclusive. One bold choice is empowering.
One of Microsoft's 2015 Super Bowl spots focused on "empowering us all." Microsoft’s description on YouTube shares, "Born missing the tibia and fibula bones in both of his legs, six-year-old Braylon O’Neill is now thriving and playing sports with the help of Microsoft technology.
I've been a huge fan of Amy Purdy’s for several years. If you read my blog, you’ve seen her in several earlier posts. Toyota’s YouTube commentary shares, “Amy Purdy triumphs to the iconic words of Muhammad Ali. To save her life, her dad had to make some life-changing decisions. She then went on to win a medal in Sochi and dance in front of millions. Nothing can stop Amy Purdy."
According to USA Today’s Ad Meter, “Paralympian Amy Purdy stars in this Toyota Camry commercial that is sure to get you fired up. The minute-long spot, which will air during the first quarter of Super Bowl XLIX, chronicles a typical day for the bronze medal-winning snowboarder/author/Dancing With the Stars contestant. (In reality, it’s anything but typical.)
"It feels like a great training montage from a sports movie. What makes the ad even better is the voice in the background. Saatchi & Saatchi, creative agency for the ad, used a snippet of a speech by Muhammad Ali for the narrative. Leading up to his fight against the heavily favored George Foreman in 1974, Ali delivered the short soliloquy during a press conference at the Waldorf Astoria in New York.”
Having no depth perception, I was always a bit timid to try out team sports and definitely never considered football. But, being in advertising, there’s a whole different game played out during the Super Bowl that draws me in. For those in the advertising industry reading this post, what one bold choice can you make that is empowering?
You’re writing an RFP for a new website. How do you know that your RFP has the right information to get the website you want?
The Designsensory business development group receives 15 to 20 RFPs every month—good, bad, average and ugly. To help you get the website you need, we’ve put together a few tips on what (and what not) to put in your RFP.
Before you get started, take a look online at best practices for web RFPs. Put together a clear, concise, unambiguous document that tells us what you have, what you need, how to set up the proposal, how you will score it, your deadline and your budget.
We don't use floppy disks
Do review your RFP carefully for conflicting or out-of-date information. Especially if you are reusing an old RFP, please go through it with a fine-tooth comb. We can’t quote your project accurately if you reference outdated technology or provide contradictory instructions.
DO identify a contact person, not a department, and the format in which we’re to submit. If you give us both an email address and a mailing address, please clarify which way to send our response. We always prefer to send digitally, when possible.
DO allow us to ask questions. You can tell a lot about companies by the questions they ask—or fail to ask.
DON’T start this process without a budget. It’s a waste of your time to list things you want but can’t afford. We can usually create a workable website within your budget, but it may require compromises.
NOT a thesis
Too much information, such as a company overview or paperwork that goes on for pages, can distract from the important points you’re trying to make. Tell us, in a couple of paragraphs:
- Who you are and what you do
- Who your audience is
- Why you want a new website
- What you want your website to do for you
DO be clear and concise. Instead of jargon and lofty language, tell us plainly why you want a new site. Has your business grown? Have you added new products? Do you need to add functionality?
“The objectives we see are often too vague to be helpful,” says DS technical writer Chris Cable. Be specific. Do you need to boost sales, reach a new audience or add e-commerce? “Tell us that,” Chris adds, “and we can help you figure out how.”
You can't always get what you want
To paraphrase the Rolling Stones, be flexible about what you think you want and you’ll be more likely to get what you need. Be prepared for things to change from your original expectation.
DO listen to advice. After all, you’re writing an RFP because you want professional help. Give us the requirements, but be open to suggestions and conversation. Every day, we develop websites that perform. At times, we have helpful ideas that you may not have considered.
What you have vs. what you want
You don’t have to spend time writing reams of technical information. Simply be specific about the tech requests you have. Our goal is to provide a site that perfectly matches your needs.
DO tell us the changes in functions you require, what you need to add, as well as what you have but don’t like.
Do list your third-party integrations, such as e-commerce platforms. Do you like what you have? Or, do you need something better?
DO tell us what’s wrong with your current site. For example, maybe your site map is too convoluted, or you have features you don’t need.
DO ask questions about our process and understand what would constitute a change in scope for your project.
DO include a proposed site map, if you have one. Even a tentative site map shows us the complexity of the project and tells us, for example, whether you would be better served by one big site or a group of microsites. We scope the project based on the functionality and size of your current site as well as additional requirements that you provide.
After the RFP party
You put a lot of time and thought into getting this far. But choosing the right web development company doesn’t mean your work is over. Any misunderstandings about the process usually occur after the contract is signed and the work has begun.
DO review the line items in your contract that establish approval processes, timelines and other expectations. If you think you’ll need options for extra revisions or additional work not in the RFP, let us know so we can work out a plan to address those issues before they arise.
DO include an in-person presentation opportunity, when possible. You might be convinced that a company can build a great website, but few companies actually have the skill sets needed to build a complex website.
Paying attention to details can prevent missed deadlines, budget overruns and other unhappiness along the way.
We strive to create websites that meet our clients' needs, but we know that every client has different priorities. State clearly in your RFP what will drive your decision, and you're more likely to find a compatible web partner. For example, if your priority is a less expensive, templated site, knowing this early in the process will allow us to provide appropriate pricing and direction to you from the outset. If, however, you want to build a relationship with a company that can advise you on multiple aspects of your communication strategy, we will engage all departments of our team in order to provide a more robust plan of action.
On Saturday, February 28th, several DSers will be walking across the stage at the ADDY Awards at the Downtown Hilton Hotel in Knoxville, picking up accolades for the past year's work.
According to the judges, we produced award-winning, creative work for:
- BASI Pilates
- Better Bushel
- Blount Partnership Economic Development
- Boy Scouts of America
- Goodwill Industries
- Knoxville Central Business Improvement District
- The Legacy Centre
- Medal of Honor Convention—Knoxville
- A Secret Safe Place for Newborns of Tennessee
- Smoky Mountain Scottish Festival & Games
- Sugarlands Distilling Co.
- Tennessee Department of Agriculture
- Tennessee Department of Economic and Community Development
- Tennessee Department of Tourist Development
- Tennessee Film, Entertainment & Music Commission
- Tennessee Fund
- Tennessee Tech University
- Tennessee Wildlife Resources Agency
We want to give special thanks to our local AAF (American Advertising Federation) chapter—and especially the ADDY Awards Committee—for the hard work invested in showcasing Knoxville’s creative talent. We’re also proud of our very own Sarah Loebner for chairing the committee.
The Knoxville ADDY Awards is the first tier of the three-tiered National ADDY Awards, the advertising industry’s largest recognition of creative excellence. Founded in 1959, the American Advertising Federation of Knoxville is a professional organization that promotes excellence and awareness of advertising in the greater Knoxville area.
For more information on this year’s festivities, see www.knoxville50th.com. If the design looks familiar, that would be because Designsensory donated the creative.
We'll let you know how it goes!
Content marketing continues to dominate in 2015. It seems that lots of people missed that memo. In fact, issues we regularly face with clients indicate that few people outside the marketing world even know what content marketing is. And, content strategy? They've never heard of it. So, let's take a look at some common client questions.
What is content, anyway?
Isn’t content just a few words on a few pages? Actually, "we'll be providing our own content" may be the undoing of the thought and hard work you put into your shiny new website or your latest marketing brochure.
Prateek Sarkar, creative director for the Walt Disney Company, has said, “Content is story. And content strategy is storytelling.” So, listen up. After all, who knows how to tell a story better than Disney?
What’s wrong with our old content?
Perhaps nothing. For example, evergreen content, such as great white papers, is content that stays relevant and can establish you as a thought leader in your field. However, the world changes fast. So does language and the way we use it. And, people don’t buy the same way they did five years ago. With millions of websites competing with yours, you need fresh content to capture and inspire your audience and a strong strategy to sustain audience interest.
Where do I start?
To tell your story in a way that resonates with readers and pays off at the bank, you have to ask the right questions and set the right priorities.
Margot Bloomstein, in her book Content Strategy at Work, writes, “Prioritization means holding your work and efforts accountable to a bigger plan, a sort of raison d’etre: why this and why now?”
- Why are we doing this website/video/social media plan?
- Who are we trying to reach? (HINT: “Everybody” is not the correct answer.)
- What are we trying to communicate? What is the heart of our story?
- What do we want our intended audience to do?
How do I create good content?
Paul Grice, a linguist known for studying how people communicate, developed four maxims for conversation—a good place to start when you evaluate current or new content.
The short version: Give readers content that is appropriate in quality, quantity, relevance and clarity.
Know your audience’s needs and tell them what they need to know, not what you want them to know. Speak to them in language and tone they understand.
Although Paul Grice didn’t ask me—from an editor’s point of view—I would add consistency to the list. From staying on brand to correctly employing all those pesky commas and apostrophes, errors and inconsistencies can confuse readers and redirect their focus in a negative way.
Why isn’t our SEO better? Or "Shhh! Don’t tell anybody."
Your Search Engine Optimization depends on good content, thoughtfully written, organized for ease of use, with appropriate links. Cram a lot of keywords into every paragraph, and Google will punish you. “Borrow” from other websites, and, yes, Google will punish you.
One of the most common, and most counterproductive, mistakes we see is burying information deep within the site. Again, Google will punish you. Some clients are strangely shy, even secretive, about what they do. “We sell widgets, but we don’t want those words on the main page. Let’s get people deeper in the site before we start selling them.”
The bad news is twofold:
1. They won't get deeper into the site if you don't give them a reason to go there.
2. It doesn’t matter if you sell the most righteous widgets on the planet, nobody will buy yours if you don't talk about them.
Give them information up front. If your FAQs page is one of your most frequently visited areas, chances are good that you aren’t giving readers adequate information when they first visit your website.
Above all, make it easy for potential customers to know what you do and why they should give you their business and their money. To do that, you need a marriage of great design, great content and the right medium for the right audience.
Every year, thousands of tech innovators, journalists and futurists come together in Las Vegas at the Consumer Electronics Show—better known as CES—to predict which technologies may forever change our future. The current tribe of CES attendees, presenters and all-around devotees goes beyond geek culture to now include advertisers and agencies. With each trying to find ways to connect to what’s cutting edge, we decided to share a few tech trends that we believe may be significant for you and your brand.
Narrowcasting Through the Internet of Things
A major focus this year was the "Internet of Things," which basically includes everything physically connected in some way to the internet, such as Nest’s thermostat, Fitbit’s wearables and even some savvy refrigerators and washing machines. These connections, in places and spaces from our wrists to our walls, add a wealth of personalized data and insights that, with the right brand, could be woven into stories and messaging within these platforms in ways never before imagined.
Everyone should be familiar with the term broadcasting, where distribution of the same message via mass media can reach tens of thousands of people at once. With the rise of the Internet of Things and personalized platforms, brands can now narrowcast and effectively reach an audience of one.
That audience of one, however, is exactly who you want to reach. And, that same audience has a networked opportunity to turn around and share messages with individual friends or, depending on his or her online connections, thousands. By narrowcasting, your message will reach the right audience, be more customizable, and get organic earned media and shares.
Zoning In On Technology
While the Internet of Things is driving anytime/everywhere engagement—whether it's on the mega TVs unveiled at CES down to your laptop, mobile device or wearable—those connections may not (and should not) always share the same message from brands.
According to a recent Digiday article, advertisers and the messages they develop should tie into themes: Mobile is our lover, laptops are our worker, and TV is our casual friend. The article, "The Evolutionary Psychology of Digital Clutter," states that "Edward T. Hall and psychologist Robert Sommer discovered three distance fields in which humans take in communications: an intimate space of up to 18 inches away, a personal space of 18 inches to 4 feet, and a social space of 4 to 12 feet. Their thought was these three distance fields are ingrained from our ancestors: Intimate space is a lover’s whisper, personal space is a working distance, and social space is stories from a campfire. These ancient, embedded ways to give and receive information fit perfectly with today’s mobile phones (intimate), laptops and tablets (personal/working), and television/movies (social space).
"The challenge for gadget designers and data miners is that what works in one human distance field doesn’t necessarily in another. We’ll give up more information about ourselves on mobile in our intimate space (here’s my location and birthday, Facebook!) but don’t want ad intrusions there (screw you, mobile ads!). We’ll take in more unsolicited information from a social 10-foot distance (here’s an ad from TV!) but don’t give distant devices our personal information."
Tying Trends To Tech
JWT, a globally recognized ad agency, recently published a retrospective of ten years of trend reporting, sharing insight into how brands, technology and trends combine to shape messages and meaning for advertisers and our culture. Here are highlights from the report:
1. Everything is Retail
2. Food as the New Eco-Issue
3. Mobile Device as Everything Hub
4. Going Private in Public
5. Buying the Experience
7. Predictive Personalization
8. Queen Trumps King
9. Retooling for an Aging World
10. Cooperative Consumption
As you can see, advertising and technology go hand in hand. Your impact depends on where and how your audience is receiving your message. We're keeping an eye on the tech trends that influence our industry. We think you should, too.
Congratulations to Designsensory’s founders Joseph Nother and Brandon Rochelle for being recognized in the eighth annual edition of the Greater Knoxville Business Journal’s 40 under Forty: The region's Rising Stars!
When Designsensory was formed in 2001, Joseph's design aesthetic coupled with Brandon's technical expertise created a combination that helped differentiate it within the industry. At the intersection of culture, design and technology, it was always important to be craft-oriented: To produce quality material that is beautiful, inspirational and creative.
"I still obsess over beauty and meaning," says Joseph. "Beautiful packaging design can telegraph a sense of respect and care not only for the user but for the planet. Thoughtful advertising can remind people of their own humanity. A funny Facebook post can make people laugh. These designed experiences, however small, have the ability to inform, persuade and influence. That has always excited me and always will."
The branding and marketing industry is constantly evolving but, with the leadership of Joseph and Brandon, Designsensory has adapted to changing technology and media through the years while maintaining its focus on what really matters: creating moments that delight and inspire.
“Since our founding, brands are now perceived and experienced across a much more diverse set of touchpoints,” Brandon observes. “Navigating the complexities of how each of those technologies is unique while also staying consistent with brand messaging is difficult.”
Current consumers can easily become overwhelmed. Determining what information to provide and in what manner is just as important as the information itself. Adapting your message to a variety of channels (social media, press releases, blog posts, websites, mobile apps, videos, etc.) is paramount, as using the same content can make a brand seem unapproachable or out of touch. Our team is presented the opportunity and the challenge of balancing cohesion while also respecting the uniqueness of each platform.
Along with shifts in technology come changes in how we talk about process and progress. We hear more about mobile, social, programmatic and inbound. Now, Web 2.0 has been replaced with the Internet of Things. Fixed to fluid to adaptive to responsive. The design process became Design Thinking, which is really just Human Centered Design, which then became just one more method of sparking innovation.
“Progression is exciting, and adapting to new tools is very important, but the underlying needs of people remain the same," Joseph comments. "For as much as methods have become more data-driven, targeted, tech-enabled and sophisticated, people still pine for moments that matter. They want to feel connected. They expect value and respect for their time, money, family and community. They want to be delighted and they are looking for a little joy. This has not changed.”
While Designsensory has adapted to a changing media and technology landscape, it has remained focused on connecting with people—not targets, segments or cohorts. And so, Designsensory helps brands tell stories and sell dreams and aspirations, not simply products or services.
Amid all the change, the brands that take the time to understand who they are, what they want to be, and how they make good on their promises in all those small moments, are the ones with staying power.
Today, Designsensory has more than 35 employees in Knoxville and Nashville. For the second year in a row, the company has been named one of the fastest growing companies in Tennessee by Inc. 5000. Read more about Designsensory in the latest edition of Cityview Magazine.
Think you're ready to redesign your website? Check out these tips first to enjoy a smooth, rewarding launch experience.
Launch day is finally here. You've spent months in development; researching audiences, fine-tuning designs and preparing content. Your new and improved website promises to wow users and catapult your online presence to new levels. However, if you've failed to consider and prepare for one often overlooked detail, you may find yourself in an SEO slump that leaves stakeholders and team members asking, “What went wrong?”
Avoid this decrease in rankings and organic search traffic with a few precautionary steps and enjoy a smooth, rewarding launch experience.
1. Inventory your site
Indexing your site and cataloging content and links will help ensure everything is migrated or 301 redirected to the new domain and site architecture. When doing a redesign, URLs can change. If you don’t inform search engines of this change you risk a significant drop in rankings and traffic. Doing a thorough inventory of your site will reveal your current URLs and allow you to create an effective 301 redirection plan.
2. Conduct an SEO audit
An SEO audit will help you identify strengths, weaknesses, risks and opportunities within your current site. This knowledge will equip you to make effective choices for what should be migrated and what should be left behind. The more thorough the audit, the more effective the road map for the new website.
3. Analyze your site report
Review and analyze your current site reporting before migrating your site. Pay close attention to popular content, pages and referring site reports. Knowing which pages are most visited will give you a better idea of which pages need to be prominent on the new site and easily accessed by your users. Keep in mind that the top visited pages may be saved as bookmarks by your users and must have 301 redirects upon launch to avoid lost traffic and frustrated users.
4. Perform an inbound link analysis & SEO maintenance
Inbound links are a strong asset in SEO and page ranking. When you change your URL structure, you risk losing these powerful SEO tools. Familiarize yourself with these inbound links and make sure they are carried over properly during the migration.
5. Deploy a 301 redirection plan
One of the most important steps in a website redesign is to ascertain that all URLs from the old site accurately redirect to their new counterparts. Doing so will pass PageRank from your older pages to your new ones and allow you to maintain search equity. The SEO information gained in the steps above must be considered and dealt with appropriately in this 301 redirection plan. If you do only one thing during a redesign or migration, it needs to be creating an accurate 301 direction plan.
When we're not busy branding and designing, writing and reaching out with PR, coding, shooting a TV series and setting the world on fire, what do we do? At the special season of Christmas, no matter how busy life as we know it is, we celebrate each other. We spend most of our waking moments with our coworkers, and we like to celebrate these other "significant others" with an event that embraces the whole Designsensory family.
Public Relations and Media Specialist Casey Self spearheaded the get-together, organizing a Secret Santa gift exchange and potluck signups. We saw the list fill up with such goodies as Melanie's lasagna (a remarkable, delicious homage to her late grandmother's recipe), roasted brussels sprouts a la Alison, Brandon's creme brulee and Michael's home brews. Underneath the tree filled up with gifts big and small, wrapped with such designer detail a gogo, we wondered if Santa himself hadn't stopped by.
Four-thirty came soon enough on the big day. From ovens upstairs and down, tantalizing goodness wafted throughout the orange-red DS studio. DSers tore themselves away from laptops and desktops and joined the procession, ferrying piping hot dishes, picture-perfect salads and cheese plates, chilly libations and sweets galore to tempt every palate. Grateful grazing gave way to another quick downstairs-up sashay of Secret Santa gifts, from under the tree to giggling gifters and getters, led by Joseph and his band of merry elves. After a chorus of "Who gave me this?" all secrets were revealed to lucky, happy recipients.
It's a good thing to take time to celebrate each other, and to create new warm glow moments. Take a peek at the party.
The holidays are a special time of year. They bring us together, remind of us of what we value most and inspire a warmth and cheer unlike any other time of the year.
While the folks at Designsensory are busy putting the finishing touches on our holiday plans, we thought we would ask our friends and family in other parts of the world how they celebrate the yuletide season. It's a great reminder that while we may have different traditions and celebrations, the moments that we create for ourselves, and the feelings that those moments invoke unite us all.
Prettige Kerstfeest, from René in The Netherlands
“Children in The Netherlands get most excited for the night of December 5th. This is the night Sinterklaas brings presents to all the children who have been good that year and leaves them in their shoes. Sinterklaas parties are held where friends and family play treasure hunt games with poems and riddles giving clues. Children follow the clues to find small presents left by Sinterklaas.
On December 6th, Sinterklaas travels to a different town in The Netherlands each year, wearing his red bishop’s robes. When his boat comes ashore, church bells ring and Sinterklaas leads a procession through town, riding a white horse.”
Joyeux Noël, from Clément in France
“The very best part of Christmas for me is réveillion, the Christmas feast. On Christmas Eve, after my family goes to the midnight service, we come home for réveillion and eat foie gras, escargots, turkey with chestnuts and my grandmother’s bûche de Noël.”
Frohe Weihnachten, from Jonas in Germany
“Advent has always been a big part of my family’s Christmas celebration. There are several types of calendars used to celebrate Advent, but my family uses a wreath made of fir tree branches with 24 bags hanging from it. Each day, we open one of the bags, which are filled with sweets or small gifts.
Leading up to Christmas, many villages have large markets where you can buy food, decorations and gifts. One of the biggest markets is here in Nürnberg.”
Crặciun Fericit, from Andrei in Romania
“Our Christmas celebration begins on the 24th of December with the decorating of the tree. That night Moş Crăciun delivers presents to all the houses.
One of the most important traditions in Romania is carol singing. On Christmas Eve night, children walk from house to house throughout the village, singing carols and performing for the adults of the house. As a reward, they get sweets, fruit, traditional cakes and sometimes even money. On Christmas Day, adults go carol singing day and night.”
Wesołych Świąt, from Edyta in Poland
“Throughout Advent, we try to not have an excess of anything. We give up our favorite foods and drinks. We spend a lot of time cleaning our houses and preparing for Christmas Day.
On Wigilia [the traditional Polish Christmas Eve vigil supper], observed on December 24th, friends and family come together for the main meal. Our tradition establishes that no food is eaten until the first star is seen so children look at the sky to spot the first star. There are 12 dishes to give you good luck for the next 12 months. We always leave one empty place at the table for any unexpected guest.
Only after everyone has finished the meal can the children open gifts. After opening gifts, we go to midnight Mass.”
Buon Natale, from Guido in Italy
“In Italy, our most important Christmas tradition is the nativity. Like most people in Italy, we put our family presepe [a nativity scene or creche] up on December 8th. Naples is the city most famous for making nativity cribs, and there is still a street of nativity makers—the Via San Gregorio Armeno—where you can buy crib decorations and figures.
On Christmas Eve, after midnight Mass, we come home and have panettone, an Italian Christmas cake.”
Closer to home, some Designsensory clients are celebrating the holidays with their own traditions.
“At Sugarlands Distilling Company, we celebrate the holidays with friends and family. We enjoy beautifully unique cocktails, while using our award-winning Sugarlands Shine.”
Antique Piano Shop
“Holidays are always a busy time of year for the Antique Piano Shop, and this year is no exception. We absolutely love this time of year and the joy our pianos can bring to people. There's nothing better than seeing a family gathered around the piano at a holiday party, or hearing the piano play in the background while you enjoy time with those most dear to you. From all of us here at the Antique Piano Shop, we wish you and your family a very Merry Christmas and Happy New Year!”
Patricia Nash Designs
"We love the holidays at Patricia Nash Designs more than any other time of year. The holiday shopping season is always chaotic but the spirit of giving and spending time with loved ones is what we take a moment to embrace. We start to see the customers buying handbags for their loved ones instead of themselves, and you can feel the difference that makes in their day. They're putting a lot of thought into giving something special to someone special and that means as much to us as it does to them.
We kick off the holidays and the giving spirit in a big way here—everything from store decorations, to events and online giveaways for our customers that are in the farthest reaches of the country. No corner of the store is left undecorated, and Patricia has made sure to run off any hint of Grinchyness from our offices. Having a holiday spirit isn't an option around here. You couldn't prevent it, even if you tried. Our family is the most important thing to us. So, from ours to yours, have a marvelous and safe holiday. May you travel, celebrate and live well in 2015."
No matter where you are celebrating this year, we hope the holidays bring you close to home and in the company of friends and family. From everyone at Designsensory, we wish you a very happy holiday!