Think of snackable content. You may envision individual social posts, infographics and short videos. However, microsites can create maximum impact in your digital presence and content mix.
Typically, these smaller sites, just a few pages, are built around a focused campaign or message. Microsites have been around for years, and their roles are changing and adding a dynamic component to integrated campaigns.
Digiday recently reported, “Microsites are also more popular now because Facebook, Twitter and Instagram are ‘restrictive,’" said Ellie Hardy, director of integrated production at Goodby, Silverstein & Partners. These platforms, continued Hardy, "don’t have the same experience on desktop as on mobile and tablet. They don’t enable brands to showcase their products in a rich environment; they are very static. Microsites allow for more robust experiences that can be had across all devices.”
Here are a few examples of some of our favorite microsites:
• Marriott’s #Love Travels
• Travelocity’s How Far Away From Sharks Am I?
• Coca-Cola’s Ahhh.com.
Battlefield Leadership specializes in experiential leadership training. The consulting and training company's customized programs, derived from events and powerful people who shaped the course of history, present the best in character-based leadership and have proven highly effective in catalyzing change for organizations and business leaders.
From two to four days in length, Battlefield Leadership's training sessions use great military battles as intensive case studies for contemporary business leadership practices. Many programs are conducted on actual battle terrain, and feature lodging and meeting venues as period-authentic as possible. Other programs take place in historical sites, such as the Lincoln Library, or in a classroom.
Those who've experienced Battlefield Leadership's programs are coming home "energized and eager to apply focused insights." Battlefield Leadership is building more effective leadership, as well as strengthening workgroups and leadership teams. By program's end, participants make personal commitments to change specific aspects of their leadership practice.
Given the dramatic settings for programs—such as Little Big Horn, Gettysburg or The Bulge—you would expect some pretty spectacular images to appear on Battlefield Leadership's website. Designsensory created a new, fully responsive website for the experiential leadership trainer, with stunning battlefield photography conveying the uniqueness of the brand. Simple, clean aesthetics and branded imagery aligns Battlefield Leadership in a trajectory to grow its business.
DSXpress, Designsensory's content management system, offers the client the ability to create and edit content on the fly. Robust content editing options, such as the testimonial widget, give the client multiple options for communicating messages.
With a simplified, refreshed website, Battlefield Leadership stands apart from its competitors.
The DS staff let off a little summer steam at our recent parking lot party. Local farm-fresh food truck HOOF offered up a classic burger dressed with tomato jam and fresh spinach, a pimento cheeseburger and summer vegetable lasagna. HOOF provided buttermilk panna cotta with wild blackberry jelly for those with a sweet tooth. The whole menu was down-home delicious, with HOOF using the freshest ingredients from vendors like Century Harvest Farms (one of our very own clients), Noble Springs Dairy, Wildwood Farm and various others in the area.
DSers tried their hand at cornhole, courtesy of project manager Chesney Anderson, whose husband makes custom boards. Check out Donut Boards on Facebook. Tech guru Michael Pryfogle furnished home-brewed ale to compliment the HOOF selections. Matt Honkonen, business development, made the arrangements for DSers to enjoy a great dinner and a formal introduction to the HOOF food truck. We believe!
We are lucky to have a staff who cares about our clients and our work, as well as the others they work with. As our team continues to grow in number and capabilities, we can’t help but chant “Team Designsensory for the win.”
Check out the fun on Facebook.
With the Medal of Honor Convention just a couple of weeks away, Designsensory is hard at work to get the word out, to help recognize the recipients, and to make them feel welcomed and appreciated for their service and sacrifice.
From digital billboards to beautiful print pieces, web-based outreach and fundraising, we’re excited to continue our work on this memorable event, which runs September 10-14. We’ve also collaborated with local television and other professionals to conceptualize social media plans and ways the public can interact with the recipients during the convention.
Designsensory has been proud to partner with the local convention committee on a comprehensive campaign that has spanned almost two years, from the bid process to the convention itself. We hope you will join with us in welcoming the recipients to Knoxville by participating in the town hall forums and other events to help perpetuate the legacy of the recipients’ unselfish heroism.
The event and matches of the 2014 FIFA World Cup created amazing opportunities and moments for brands to be a part of something bigger than themselves, and to have fun. Individuals and crowds across the globe, even in outer space, were transfixed to the events, games, athletes and advertising.
During events such as the World Cup, companies and organizations often turn their attention inward to focus on their brands’ individual attributes, unique selling propositions or key differentiators. However. there are amazing opportunities—like the World Cup—for us to realize that, instead of being in a vacuum with no concern about current events, pop culture or news, brands can easily tap into moments that millions of people are connecting with in their daily lives, and that lie outside of their typical interaction with many of these brands.
Whether Twitter, Facebook, YouTube, Instagram, Pinterest or other social networking websites, social media created global content conversations for fans, brands and the athletes during the widely watched World Cup. This infographic reveals some of the impact.
Real-time marketing, which connects brand content to events happening in real-time (Oreo's Daily Twist is a great example), was one of the most powerful tools used by brands during the World Cup. This Adweek article takes readers into the ESPN social media war room for real-time marketing during the most tweeted event in sports history.
Each day presents new opportunities for brands to discover moments of truth. While those moments may not balance a global scale the size of the World Cup, they still give your messaging entertaining and exciting ways to score with your customers.
What are some ways your brand is connecting right now?
A Secret Safe Place for Newborns of Tennessee hosts its annual Rock the Cradle fundraiser at Maryville College Alumni Gym on September 13, starting at 6 p.m. Musicians Laurel Wright and Smooth Groove headline the event. Proceeds from Rock the Cradle will fund education and awareness initiatives of the Safe Haven Law for women across Tennessee, informing them that an option exists for those who are pregnant and scared.
The mission of A Secret Safe Place for Newborns of Tennessee is to protect the most defenseless among us, newborn infants, by educating women and communities about safe, secret options under the Safe Haven Law. The law states that if an expectant mother is dealing with an unintended, unwanted or hidden pregnancy, the mother can safely and legally surrender her unharmed newborn of 3 days old or less to staff at any hospital, birthing center, community health clinic (health department), walk-in clinic, EMS facility, or fire or police station (staffed 24 hours) in Tennessee.
Tickets are $25 for adults, $15 for students, $10 for children 12 and under. With your ticket, enjoy dinner from Sonny’s BBQ, served 6:30 to 8:30 p.m. Join in the bidding for silent auction items. Purchase tickets at Blount County Chamber of Commerce, The Daily Times and Sonny’s BBQ. For more information, call 254-2208.
Sponsors for Rock the Cradle are Blount Memorial Hospital, Campbell Tent & Party Rentals, GoTeez Clothing Company, WBIR-TV, B97.5, Sonny's BBQ, A Secret Safe Place for Newborns, Designsensory, Printedge, The Daily Times and Home Federal Bank.
Leading up to Rock the Cradle is another Secret Safe Place fundraising event, Links for Life, a golf tournament at Egwani Farms Golf Course on August 29 at 8:30 a.m. All golfers are encouraged to join in the fun. For more Links for Life information, call 865-254-2208 or visit the website event page of Secret Safe Place for Newborns of Tennessee.
With more branches than any other credit union in the area, ORNL Federal Credit Union is a well-known presence in East Tennessee. When ORNL FCU wanted to refine its social media presence, it called on Designsensory to take on the task.
ORNL FCU seeks to educate its members through smart money practices and plays an important role in bettering East Tennessee. By communicating these messages through social media, the credit union can get its message out to a broader audience.
Designsensory worked with ORNL FCU to develop a strategic timeline for messaging to keep constant engagement, create one voice for all social messaging, and increase brand awareness through a refined social media presence. ORNL FCU is also heavily involved in supporting nonprofit organizations and giving back to the community. By communicating these efforts through social, ORNL FCU is equipped to encourage its members to join them and make a positive impact on the community.
By integrating its “Borrow Smart, Save Smarter” philosophy and its community involvement into social conversations, ORNL FCU is better able to educate members about smart money practices and creating a better place to live. In turn, members will recognize the strength, stance and mentoring initiative of the credit union, and will become ambassadors for the brand.
Tennessee Governor Bill Haslam’s campaign team returned to Designsensory for help creating a new site for his re-election campaign. The site uses bold colors and a crisp, clean design to showcase achievements and invite others to support the campaign.
Current news and the Governor’s Facebook and Twitter feeds are prominently featured on the main page, with a backdrop of state images. The Accomplishments section uses a simple grid of tiles to lay out the topics for Haslam’s accomplishments, with images that take the user on a trip across the state.
Additional features allow the user to sign up for different volunteer options, request information, order campaign items or make donations.
It's a spring awakening of mammoth proportions, when Leadercast, a business leadership development and networking event, is simulcast live to hundreds of locations around the world. Cindy and Ed Seaver, founders of the Legacy Centre for Family Business & Entrepreneurship, plan and dedicate countless hours and resources to annually host the Knoxville area's day-long Leadercast program.
During the 2014 Leadercast, we learned about "Beyond You" leaders, who fearlessly empower current and potential leaders around them. Tenets with backbone were key takeaways, such as Andy Stanley's advice: "The value of a life is measured in terms of how much of it was given away" and "Learn to expand your celebration of generosity and selflessness." The resounding question is and should be, how can I help others?
During a session, it was stated, "As your organizational authority increases, your organizational IQ decreases," meaning, that those with authority exercise wisdom by hiring employees with competencies that lie outside the expertise of those with authority.
When you attend Leadercast, you might expect to hear legions of business leaders regaling you with success stories. It's quite the contrary. The sessions prove to be an inspiration to attendees. The "I" is left behind, and the "You" is accented.
Dr. Henry Cloud remarked, "We understand people when they understand that you understand," meaning, having a trustworthy connection with people will build more and more trust. Archbishop Desmond Tutu reminded us of something on which true leaders should reflect: "I am a person because of other persons. We are all in the world together. Being a leader doesn't prove us better. It means we are where we are because of other people, and for other people." Archbishop Tutu mandated that "Good leaders listen and are accountable. They truly lead and know when to retire."
The overarching theme of Leadercast 2014 was this: Go beyond you. Focus on the needs of others.
The Legacy Centre provides educational programs, professional resources and peer networks for family-owned businesses and entrepreneurs in Knoxville, Tennessee.
Designsensory is a sponsor of The Legacy Centre's Leadercast event.
The excitement is far from over at the end of Leadercast 2014. From the Leadercast stage, Cindy Seaver revealed that The Legacy Centre has launched its signature event for entrepreneurs, EntreVision, and premiered its new logo, created by partnering with Designsensory.
Cindy challenged Leadercast attendees, "We encourage you with a new idea for a business, for-profit or nonprofit! Tell your friends and colleagues. If your idea stands out, you will have the opportunity to connect with some of greater Knoxville's best entrepreneurial minds. We are giving away an awesome awards package to the finalists in what we are calling a "business plan competition with a difference," designed to be practical, useful and life-changing. The event series will culminate with an inspiring evening in the heart of Knoxville on September 6 to spur on love and hope for the future of our city. People from all walks of life—businesses, churches, schools, etc.—are invited to join us. It's a celebration and convergence of minds to launch ideas for a better Knoxville."
Learn more about EntreVision!
When Concept Developer Brent Thompson spoke about Sugarlands Distilling Company at the June luncheon for Knoxville American Marketing Association, he detailed the inspiration and authenticity behind the distilling company's name. Borrowed from the Sugarlands mountains-valley region in north-central Great Smoky Mountains, the name was formerly known as "Blockaders' Glory," or "Moonshiners' Paradise."
What would a luncheon about moonshine be without a tasting? Luncheon participants were able to sample all the delectable Shine flavors: Appalachian Apple Pie, Blockader's Blackberry, Butterscotch Gold, Jim Tom Hedrick's Unaged Rye, Old Fashioned Lemonade, Southern Sweet Tea and, of course, Silver Cloud. Recipe cards were available at the tasting table for such scrumptious treats as Shiny Benton's Bacon + Brown Sugar Ice Cream, Summer Moon over the Mountains, Southern Buttermilk Pie with Roasted Strawberries & Apple Pie Moonshine Glaze, and Elderflower + Moonshine Mint Sorbet.
To give visual heft to a superb presentation, Brent displayed original images of the old Sugarlands region around the large room in the Foundry. Attendees at the Knoxville American Marketing Association (KAMA) luncheon were treated to this wealth of images, procured from Thompson Photo, en route to be showcased in the distillery.
Sugarlands Distilling Company's mantra is a perfect marriage with its delicious products and those nostalgia-evoking images: "One foot firmly planted in the past and the other in these modern times." Touting a cornerstone of the brand, Brent talked about Silver Cloud as "Prohibition-era Tennessee sour mash moonshine, made in the tradition of Southern Appalachia. The whiskey drinker's moonshine, Silver Cloud pays homage to those moonshiners with a distinctly smooth-tasting white whiskey that delivers the perfect punch." Even the name, "Silver Cloud," is a throwback to glimmering stills that shone against the sky, deep within Appalachian forests.
Sugarlands Distilling Company partners with Smoky Mountain Guides to bring full context to its moonshine experience, sending visitors on adventures to the "breathtaking wilderness of the Great Smoky Mountains." And, as firm practitioners of giving back to the community, the distillery is a proud supporter of East Tennessee's WDVX and its pursuit of arts and storytelling.
Sugarlands Distilling Company officially opened to grand fanfare on March 21 amid music, moonshine and folklore. About the opening, Brent Thompson, director of strategy for Sugarlands Distilling Co., remarked, "The grand opening is truly a celebration of everyone’s sweat equity to make this distillery come to life."
Ideally located on the Parkway in Gatlinburg, Sugarlands Distilling Co. performs the age-old craft of distilling fine Sugarlands Shine, while preserving the cultural heritage and traditions of Southern Appalachia. Situated in a barn-house constructed from the salvaged wood of four East Tennessee barns and houses, Sugarlands Distilling invites visitors to sample the Shine, go on a behind-the-scenes tour of the production, and purchase a variety of moonshine flavors, mountain merchandise and apparel.
Sugarlands encourages visitors to "rest your feet and set a spell" on the relaxed back porch. Hear pickin' by regional musicians and tall tales spun by members of the Smoky Mountains Storytellers Association.